Moon Phases for Content Creation: 8-Phase Lunar Calendar
You may naturally want to plan content according to what’s trending, what’s launching, or whatever’s…
Marketing in Mercury Retrograde: What to Rework (Instead of Panicking)
Mercury retrograde has become the marketing world’s favorite scapegoat. Wi-Fi down? Mercury must be in…
Do I really need a personal brand?
Short answer: Yeah. You probably do. “But why?!” you might ask next. You may argue…
Using Astrology for Brand Strategy: A Marketing Expert’s Guide
I used to think astrology was just horoscopes in magazines telling me Mercury retrograde was…
Website Copy Not Converting? Here’s Why (And How to Fix It)
If your website gets 1,000 visitors a month but only converts 2 of them into…
The Message Clarity Blueprint That Prevents Content Burnout
You’re sitting at your computer, staring at a blank document, wondering what the hell you’re…
Content Strategy for People Who Hate Marketing
Raise your hand if you’ve ever stared at your phone, trying to write a post,…
Why Your Personal Brand Voice Feels Off (& How to Fix It)
You’ve rewritten your About page five times. You’ve stared at your Instagram captions until your…