Why Your Brand Voice Matters More in AI Search Than Google
Google taught us to optimize for keywords. ChatGPT is teaching us to optimize for sounding…
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ChatGPT is making your content boring (but it’s fixable!)
Everyone’s using ChatGPT for content now… and it shows. I can spot AI-generated content from…
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How Marketing Is Just Like Dating
You wouldn’t propose to someone on a first date. I mean… unless you’re on a…
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Moon Phases for Content Creation: 8-Phase Lunar Calendar
You may naturally want to plan content according to what’s trending, what’s launching, or whatever’s…
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Marketing during Mercury Retrograde: What Exactly Should I NOT DO?!
Mercury retrograde has become the marketing world’s favorite scapegoat. Wi-Fi down? Mercury must be in…
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Build a Personal Brand 101 (Do I really need one?)
Yeah. You probably do. “But why?!” you might ask next. You may argue you have…
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Decode Your Brand Strategy with Astrology: A Marketing Expert’s Guide
I used to think astrology was just horoscopes in magazines telling me Mercury retrograde was…
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Website Copy Not Converting? Here’s Why (And How to Fix It)
If your website gets 1,000 visitors a month but only converts 2 of them into…
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The Message Clarity Blueprint That Prevents Content Burnout
You’re sitting at your computer, staring at a blank document, wondering what the hell you’re…
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Content Strategy for People Who Hate Self-Promotion
Raise your hand if marketing feels like putting on a mask or costume that doesn’t…
