My Portfolio

A closer look at some of my projects and the impact behind each one.

Brand Launch

  • brand voice + messaging
  • assets created: website, merch, blog

Conceptualized and currently building So What’s Your Moon? an astrology-centered project combining story-driven content, branded merch, and a growing community.

Web Copywriting

  • web copy and brand tagline rewrite
  • messaging audit + positioning alignment

Rewrote core messaging and website copy for an intuitive business coach, helping clarify her voice and elevate her positioning for deeper client connection.

Storytelling

  • strategy + narrative development
  • 20+ client stories produced + published

Led the most impactful marketing initiative for a large matchmaking company, a success story series featuring 20+ real client journeys, built to deepen trust and drive conversions.

SEO Blog Management

  • 300+ articles published, 5+ writers managed
  • 285% organic growth, 12.9M impressions YoY

Managed a matchmaking company’s blog as a core growth channel. Led editorial planning, SEO strategy, and writer oversight across 20–40 articles per month to maintain high-quality, high-volume output.

Content Ecosystem

  • editorial-led strategy spanning 5+ channels
  • repurposed content for social, email, and sales

Built and managed a full-scale content system, repurposing editorial assets across blog, social, email campaigns, sales collateral, and more. Created a unified brand voice across all platforms, amplified reach, and deepened brand trust.

Local Landing Pages

  • 50+ location-based pages for search + ads
  • increased search visibility and lead conversion

Developed SEO-rich landing pages for 50+ locations to capture local intent. Enhanced organic visibility, supported targeted ads, and helped connect ideal clients with nearby matchmakers.

New Page Launch and Growth

  • relatable + educational content strategy
  • 329K views, 1K+ followers in 3 months

Grew an astrology community from scratch with a strategic content plan, combining scroll-stopping visuals with bite-sized educational posts to build traction and steady audience growth.

Internal Content Creator Program

  • developed calendar, training + editing systems
  • 40K to 70K follower growth in 1 year

Launched an internal program that empowered matchmakers to become content creators. Designed systems for storytelling, strategic visibility, and seamless onboarding.

Social Media Management

  • short-form video strategy + execution
  • 16% engagement + 67% growth MoM

Built a tailored content strategy for a personal brand coach, aligning voice, visuals, and cadence to sharpen positioning and support audience growth across Reels and TikTok.

Tablet screen displaying the Euronewsweek article “How to Start Marketing Your Small Business” by Tyana McKamie, with a person viewing a website on a laptop.

How to Start Marketing Your Small Business

Shared beginner-friendly strategies for showing up online, attracting customers, and creating consistency, even with limited time or resources.

Tablet screen showing the Euronewsweek article “Marketing or Branding? Advice for the Early-Stage Business Owner” by Tyana McKamie, featuring a barista at a counter.

Marketing or Branding? Advice for the Early-Stage Business Owner

Clarified the difference between branding and marketing so new business owners can focus their energy where it counts.

Tablet screen featuring the WordAgents article “What is Outlining? Tips, Tricks & Secrets from Pro Writers,” with illustrated header and article content displayed.

What is Outlining? Tips, Tricks & Secrets from Pro Writers

A collaborative roundup featuring expert outlining tips, including my voice-note-to-AI method for streamlining content creation.

What it’s like to work with me

“She was always very creative and open to trying new ideas while ensuring all content was within the brand. Great attitude, excellent communicator, and it was such a pleasure to work with her.”

Alexandra E.

“Tyana has a remarkable talent for connecting with audiences and generating leads in an organic, authentic manner. Her thoughtful approach to content creation drives genuine engagement and valuable results for the brand.”

Jefvit M.

“Tyana is an SEO and marketing expert who not only understands how to reach solid performance metrics but also how to create personalized content that strikes a chord with her audience.”

Kathleen C.

“I was impressed with her skills, knowledge, kindness, curiosity and patience. Tyana is a consummate professional. She “gets me” and works to craft her offerings unique to me!”

Carolyn H.

“Her expertise in SEO and strategic storytelling has significantly elevated our brand presence. Tyana has a knack for crafting compelling narratives that engage our audience and drive results.”

Rosa V.

“Tyana is highly organized and approaches her work with a clear vision, making it easy for the team to align with and execute her strategies. She has a talent for balancing creativity with structure.”

Vince R.

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